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Malls 2.0 [the development of shopping centres and their role in the urban environment]

Part 2 Dissertation 2012
Christian Lavista
University of Belgrano Capital Argentina
“A refusal of architecture’s elite to retail has, as a result, disqualified designers from participating in the twentieth century’s biggest contribution to urbanism”.
This dissertation shows a investigation of the problems a Mall might cause as well as an architectural solution to them
The project is based in Buenos Aires, and we wanted to revert the underprivileged situation of a neighbourhood by creating a new type of shopping mall that could elevate the quality of life and bring a large influx of capital.
The proposed project of architecture can be understood as a constructive response to all the relevant themes found throughout the investigation. As well as producing solutions to the problems and disruptions found:
Revitalizing the pedestrian importance in the urban proposal, that allows a focus on a new type of commercial architecture of high standard and high economic capacity. This should result in a balance between economic exploitation and quality of life of the area.
The mix of uses contributes to the survival of conflictive areas on an urban scale. The interplay of functions with different roots allows reasonable economic balance for the sustainability of the neighbourhood.
Good organization of public transport is a critical strategy for the best way to cover more distance in less time, preventing the public transport changes on the same way.
The visual permeability is a factor that favours the connections between the city and the project in addition to contributing to urban safety.
Reflection on the generic and historical conditions of commercial centres and markets/fairs in Argentina and Italy can be triggers to search for a singular architectural language that allows logical variations in the social identity of a given site.
Finally, the statement of an unconventional business solution should aim not necessarily to a unique morphologic response, but rather a joint strategy that addresses the quality of the architectural proposal, the social relevance of the use of public space and transport infrastructure; and economic viability of not only construction but as well as in the long term operation, and the bigger scheme of a project.

Christian Lavista

Liliana Bonvecchi
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