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Don't just hope for a better life. Buy into one. A Critical analysis of Idealised Domesticity

Part 2 Dissertation 2016
Ruth Sidey
Newcastle University, UK
Through analysing Nigella Lawson’s kitchen, this dissertation unpacks the discrepancies that exist between consumer aspirations and the promise of social mobility. The study traces the development of idealised domestic interiors - and their role in creating, and supporting, consumer cultures – to conclude that Nigella’s performance masks an uncomfortable truth. The ‘perfect’ lifestyle remains in the idealised, unachievable realm. But we are encouraged to try; and, more importantly, to buy.
Ruth Sidey

Zeynep Kezer
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