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Don't just hope for a better life. Buy into one. A Critical analysis of Idealised Domesticity

Part 2 Dissertation 2016
Ruth Sidey
 Newcastle University | UK
Through analysing Nigella Lawson’s kitchen, this dissertation unpacks the discrepancies that exist between consumer aspirations and the promise of social mobility. The study traces the development of idealised domestic interiors - and their role in creating, and supporting, consumer cultures – to conclude that Nigella’s performance masks an uncomfortable truth. The ‘perfect’ lifestyle remains in the idealised, unachievable realm. But we are encouraged to try; and, more importantly, to buy.
Ruth Sidey
Tutor(s)
Zeynep Kezer
2016
Don’t Just Hope for a Better Life. Buy into One.
Nigella Lawson’s ‘new’ kitchen.
Elsie de Wolfe, the first lifestyle celebrity?
Photos of a show home are presented as though they are the author’s home.
Nigella’s new kitchen serves to integrate her within the domestic interior.
The changing nature of lifestyle television. Fanny Cradock, 1975; Delia Smith, 1995; Nigella Lawson, 2015.
Constructed domestic interiors contribute to the formation of the consumer generation. Britain Can Make It, 1946.
Nigellissima Set, 2012.
Despite her ‘makeover’ Nigella remains confined in the domestic; locked in the image she has created for herself. Simply Nigella Set, 2015.
Don’t Just Hope for a Better Life. Vote for One.
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